Focused Freewrite : "Just Add Water"

Whenever I hear this phrase I think of those instant cookie or cake bake mixes. The front of the box always seems to say "Just add water!" to make it seem as if that is literally all you have to do in order to make a cake. I feel like a lot of companies use this phrase to entice people to buy their product. Everybody seems to be short on time and in a hurry, so why not make baking even easier? At the same time, it DOES spark a kind of excitement or anticipation, at least in me, because it usually means something tasty is being made and will be ready to eat pretty soon!